inluminent

In case you didn’t know, Ken Berekstein, Mac OS X Product Manager, is attempting to blog the 150 new features of Mac OS X. Pretty interesting idea, and I hope he can keep up the momentum.

The real interesting part of this experiment by Ken, is that to me it really seems as if Apple is just jumping on the ‘blog bandwagon’ without fully endorsing Ken’s actions as their own. I mean, Apple has traditionally frowned upon their own employees putting their own name on something. A few years ago, when Jobs came back as iCEO, Apple stopped employees from listing their names in Apple branded about screens, and every time I spoke with an Apple employee in the past they were very, very carful about what they spoke about.

So, it really seems to me that if Apple is allowing this employee to start telling people about the benefits of Jaguar, then they have to be behind it, and they have to be endorsing it. I would even suppose that they are reading the material before its released, and approving it, though that might be taking it a bit too far.

It’s just really odd to see an Apple employee speaking publicly about a product.

At the same time, there are plenty of other Mac OS X sites out there that’ll point you to new features, and probably a lot faster than Ken will be able to do so:

Mac OS X Hints

O’Reilly’s MacDevcenter

Apple’s Developer Pages

MacNet Journal

And Many Many More… Just make sure you realize that anything coming from Ken’s blog will be a positive about Mac OS X, as that’s his paycheck he’s writing about…