Banner results in a B2B Marketplace
Published 5 years, 11 months ago in marketing + advertisingI don’t know how I missed this, but B2BMarketingBiz (a sherpa newsletter) published some interesting statistics from a recent B2B campaign that ran on Forbes.com last week.
The article details the planning and creative process for RedSherrif, a global web analytics firm, as well as the results of their recent test campaign on Forbes.com. There are some interesting statistics like, hover rates, day of week response rates, and conversion rates, that are probably worth taking a look at if you’re in the planning, or evaluating mode of a B2B campaign.
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