Great sucess story for online advergaming, cross media promotion and partnerships that target the right markets.
John Dennie, Director of Online Marketing for Radio Shack, jumped at the chance to build brand awareness with children by partnering with Nickelodeon for a holiday promotion surrounding the movie, “Jimmy Neutron, Boy Genius.”
The remote-controlled car was a top-selling holiday product in offline and online stores, with 27% higher retail sales of the radio-controlled car than in previous years.
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