Robert Loch, another fellow MFer, points us to this page on google.com where Google tells us all how to pick an SEO firm. Robert’s right when he says “Google – a company that really knows how to talk to its audience.” Google is all about class in my book.
They give these nine quick tips (with more information on their page):
- Be wary of SEO firms that send you email out of blue.
- No one can guarantee a #1 ranking on Google.
- Be careful if a company is secretive or won’t clearly explain what they intend to do.
- You should never have to link to an SEO.
- Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
- Choose wisely.
- Be sure to understand where the money goes.
- Talk to many SEOs, and ask other SEOs if they would recommend the firm you’re considering.
- Make sure you’re protected legally.
As well as tell people what to do if they think they’ve gotten scammed by an SEO firm.
Classy.
Once again, Google shows what a great company can and should do for its customers (even the ones that aren’t paying).
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