Voting with your wallet

Jeremy’s rant about insufficient shipping details on check out pages at online retailers reminds me that even though I worked at a travel agency recently, I still bought all of my tickets direct from AA.com or Southwest.com (living in Dallas meant I didn’t need any other airlines to get anywhere) because I hated the customer service we provided to customers, even internal ones. I saved just as much money going through the airline as I would have by buying a ticket in-house, and had the comfort of knowing I’d be taken care of. I voted with my wallet too.

It’s important for company’s to really listen to its customers.


One Response to “Voting with your wallet”  

  1. Gravatar Icon 1 Scott Johnson

    Bull !!!! The real lesson here is much simpler:

    Market research starts at home. TALK TO YOUR DAMN STAFF !!! If they don’t use you then why the smack not since they should be the most likely users.

    (I’ll follow up more on this later this week).

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