This article was published on December 9th, but I didn’t catch it then for some reason…

“Our goal is to create a library of industry specific best practices,” [Dave Chase, managing director of marketing and industry relations, MSN] said.

The efforts of the initiative’s work is available at MSN’s Advantage Marketing website. Sadly, they seem to be available as PowerPoint presentations only, which makes some sense considering the target audience (business people that should have PowerPoint, or that Microsoft wants to buy PowerPoint) but I’d rather seem them as PDFs or web pages… just for portability’s sake.

I hope the initiative really shares some great tips though…

These related AdAge stories are interesting reading as well:

Web Site Affinity And Online Ad Impact

Dove Soap Study Documents Branding Impact Of Online Ads


No Responses to “Interactive Marketing Best Practices Initiative”  

  1. No Comments

Leave a Reply





Bad Behavior has blocked 4629 access attempts in the last 7 days.