inluminent

Publicity. PR. Public Relations. Call it what you will, but don’t discount that it can and should be a powerful part of any marketing campaign or drive.

Publicity 101 is a good primer for those looking for some tips, guidelines and examples of how to do public relations work. Fantastic Do’s and Dont’s. Fantastic.

If you’re in sales take the word ‘Editor’ and replace it with ‘Decision Maker’ and you’ve got a good primer on sales

Oh, and by the way, for those thinking that PR is cheaper than advertising… go add up all the hours involved in what ‘doing it right’ looks like. Both are expensive if you do it right all the time.

[via kowalczyk]