inluminent

Steven Heyer, president and COO of Coca-cola, probably the world most known advertising brand, has thrown down a gauntlet:

So how does Madison meet Vine? What’s the intersection?

It’s not the property, the TV show, the movie, the music or the brand. It’s why, where, and how we bring them together. And it is, as ever, about the consumer, all glued together by a powerful idea.

It’s the insight about people’s passions and the connections we create — naturally and uniquely – between them and the equity in our brands. Cultural icons in brand context. Important events tied to important brands… with an important reason why.

So what does that mean to you? Read the whole speech before you comment…