I just signed up for the ‘eNewsletter’ from a local advertising firm here in Austin: Tocquigny Advertising, Interactive + Marketing.
The newsletter is great, but I really found an article that Yvonne Tocquigny wrote very useful. It contains these 9 tips:
1. Never Forget the Basics
2. Reconnect
3. Feel Their Pain
4. Talk to the Fear
5. Ask Yourself
6. Leads Are for the Closing
7. Borrow From the Competition
8. Database! Database! Database!
9. Talk to Your Prospects – Online
And it does a great job of turning that quick list into useful information for the average business person. So, if you found that article useful, sign up for their newsletter.
There’s a reason Tocquigny is on AdWeek’s Top 50 Interactive Agencies List (they’re actually number 20).
Where have the photos gone?!