inluminent

Ther are two articles in this month’s FastCompany that are worth reading for marketing information:

Marketing on $0 a Day gives us:

1. Pour what you’ve got into making your product best of breed.

2. Listen twice as much as you speak.

3. Choose your battles.

4. Get out more.

and a sidebar on “Brand Aid” that’s quick and easy to read as well as being useful.

And then there’s the longer In Praise of the Purple Cow article written by one Mr. Seth Godin himself, which is about ‘remarkable products’.