Fox doesn’t get it (the power of the web that is)
Published 5 years, 6 months ago in marketing + advertising
So I read that Joe picked Zora on the FuzzyBlog!
Cool, but Scott doesn’t link to anything, so I google for “Joe Millionaire” and find Fox’s official Joe Millionaire website (which looks like it was pretty under budget, btw) and I find that I’m utterly disappointed.
Fox could really cultivate it’s younger audience with a more interactive website so easily. It looks like they tried to do something with their forums, but they pretty much suck too… and why isn’t Fox running any online promotions for all of the other shows they’re broadcasting on the Joe Millionaire website?
Hello TV people… ever heard of convergence? Leveraging brands? How about promoting 24 (which comes on tomorrow night), or DareDevil (their latest movie)… Come on Fox. If you’ve got a captive audience, tell them about your other shit.
Fox doesn’t get it. I wonder when they’ll figure it out.
Search
Subscribe
Archives
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
- November 2004
- October 2004
- September 2004
- August 2004
- July 2004
- June 2004
- May 2004
- April 2004
- March 2004
- February 2004
- January 2004
- December 2003
- November 2003
- October 2003
- September 2003
- August 2003
- July 2003
- June 2003
- May 2003
- April 2003
- March 2003
- February 2003
- January 2003
- December 2002
- November 2002
- October 2002
- September 2002
- August 2002
- May 2002
Categories
- asides (445)
- baby (6)
- design + dev (142)
- for sale (7)
- get a job (11)
- investing (6)
- leadership + management (145)
- life stories (251)
- macintosh (320)
- marketing + advertising (223)
- Moveable Type (52)
- organization (6)
- photography + video (68)
- publishing + content (136)
- random (239)
- Saab (1)
- sales and selling (93)
- small business (147)
- stuff (67)
- sysadmin (40)
- travel (42)
- Video (2)
- windows (69)
- WordPress (13)
I think it might be because they make exclusive content deals with AOL. An AOL person that works in their TV division was on Online Tonight a few days ago. You can check it out on http://www.onlinetonight.net/
It is the Feb 13 show.
i don’t know my wife ( usually quite critical of the web ) had found some zodiac analysis of the show and who he should be dating based on their signs. it is out there!
That effect should never be used… Let alone on a major website. The show was 3rd watched ALL TIME and it’s got a website that looks 1 step above animated gif heaven.
Good call John… They need something better. But then again–they made a buttload of money without spending hardly anything on the web :P.
There was actually a good reason why I didn’t link to anything — I posted that in real time when it happened — run from TV to computer where I had a blog posting ready — type name — run back to TV. Still I could have pre-googled for links and I guess I should have. Still my goal was to get that up in real time and I did (it was up w/in 30 seconds of when it was broadcast).
My wife has a unique perspective. She currently works for a Fox affiliate tv station and she used to work for… how to put this? She was one of the chief content editors for an intenet portal you could GO to that was owned by a very well-known cartoon character.
Due to that character’s over emphasis on synergy, other media outlets, like Fox, are a tad reluctant to get that deep into synergy. It just hasn’t paid off very well for that cartoon character generations have loved.