inluminent

Jeremy rants about the fact that car dealerships should have Wireless networks in them in this post. I didn’t blog my thoughts on this subject back when I last had my Jetta worked on, but I agree… Car dealerships should have Wifi for customers waiting in the service area… they’d likely be able to cut down on the number of customers they had to run all over town in their shuttles if they added free Wifi, and publicised it.

In fact, I think they could also get a lot of usefulness out of Wifi enabled palms that could pull data from a central inventory computer so that sales persons could learn details about cars on the lot, while standing there with a customer ready to buy…

Great point Jeremy.

Another thing is that a well built Wifi network in a car dealership could be used to get the customer to ‘interact with the brand’ more. Perhaps the person logging on to the Wifi network has to first goto a custom built splash screen that introduces all of the services that the dealership has to offer the customer. Perhaps they use it to sell things like after-market addons, or CDs that sound great with that “Monsoon” sound system. Perhaps they could use it to provide ‘movie trailers’ of the cars available for sell. Perhaps they could use it to introduce new services like ‘online service order booking’ or other services…

They could definitely use a forces splash page on a free (and cheap) Wifi network to force the customer to ‘interact with the brand’ just a litte more.