I just read this article about Email publishing, and have to agree with Chris Pirillo’s thoughts:
If the world was a perfect place, e-mail publishing would still be a viable model for getting the word out. But marketers and morons (two groups that are far from mutually exclusive) have flooded the space with noise. So now, instead of spending our time on crafting quality content, we waste it with endless bickering. We now have to fight with ISPs, begging them to let our messages pass through without being filtered or flagged. We have to go out of our way to educate anti-spam solutions on our product to make sure we don’t get blacklisted. We have to explain to our subscribers how someone between here and there is possibly blocking the transmission, possibly troubleshooting their software, trying to figure out if there’s a utility that’s keeping them from receiving the stuff they asked for. Ugh.
And I have to agree that any publisher worth his salary is starting to try and learn how to earn money using RSS. [via John Robb]
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