inluminent

Tom Hespos has posted some pretty enlightening reading on the subject of “what’s next in marketing” in his post title Expectations of Relevance.

“…what do advertisers do when the broadcast model fails to deliver? I’d argue that they first need to learn more about their target audiences. What interests, conditions and behaviors are strongly correlated with a need for the advertiser’s product? This will be valuable information in the years ahead. Buying media against Adults 18+ won’t cut the mustard for much longer.”

True, and I agree, the real changes in media planning and buying by marketers will only happen “retirement party, by retirement party.”

Thanks Tom… great post.