Comments on: The Internet is Bigger than Cable http://inluminent.com/2004/02/24/the-internet-is-bigger-than-cable/ my comments on business, marketing, advertising, email, CAN-SPAM, selling as a profession, photography, computers and other stuff... Thu, 20 Nov 2008 16:18:33 +0000 http://wordpress.org/?v=2.6.3 By: Jason http://inluminent.com/2004/02/24/the-internet-is-bigger-than-cable/#comment-1581 Jason Tue, 30 Nov 1999 00:00:00 +0000 http://inluminent.com/?p=869#comment-1581 Bogus argument. 15 percent of homes have satellite TV. Add it in and it's 80 percent penetration vs. 68 percent. It's a nice story, but advertisers tend not to advertise on "cable," but on TV channels... that are carried on both cable and satellite. Someone read a bad metric, didn't use any common sense, and made a stupid extrapolation. Bogus argument. 15 percent of homes have satellite TV. Add it in and it’s 80 percent penetration vs. 68 percent. It’s a nice story, but advertisers tend not to advertise on “cable,” but on TV channels… that are carried on both cable and satellite.

Someone read a bad metric, didn’t use any common sense, and made a stupid extrapolation.

]]> By: john http://inluminent.com/2004/02/24/the-internet-is-bigger-than-cable/#comment-1582 john Tue, 30 Nov 1999 00:00:00 +0000 http://inluminent.com/?p=869#comment-1582 Jason... Yes, but that 68% doesn't include all of the people that surf the web from the office (which I'm doing right now). Most people don't watch any TV between 8am and 5pm ... at least not while they're in the office. I think the fact that the internet is in so many homes is an important fact... I wonder if we compared how many offices the internet is in to how many offices cable is in if that's help shed some light on the real reach of the internet as a whole? I agree, just because the internet is available to people doesn't mean that a lot more money will flow into the advertising revenues of most media companies, mainly because it's sooo hard to aggregate all of that 'internet' traffic into a few sellable channels... which is what'll be required to get the big dollar advertisers using it to a large degree. They want 'reach and frequency' and the internet as a whole still doesn't deliver that, unless people buy a whole lot of sites... and that's still not happening because the dollars are still all stuck in other broadcast media... Jason…

Yes, but that 68% doesn’t include all of the people that surf the web from the office (which I’m doing right now). Most people don’t watch any TV between 8am and 5pm … at least not while they’re in the office. I think the fact that the internet is in so many homes is an important fact… I wonder if we compared how many offices the internet is in to how many offices cable is in if that’s help shed some light on the real reach of the internet as a whole?

I agree, just because the internet is available to people doesn’t mean that a lot more money will flow into the advertising revenues of most media companies, mainly because it’s sooo hard to aggregate all of that ‘internet’ traffic into a few sellable channels… which is what’ll be required to get the big dollar advertisers using it to a large degree.

They want ‘reach and frequency’ and the internet as a whole still doesn’t deliver that, unless people buy a whole lot of sites… and that’s still not happening because the dollars are still all stuck in other broadcast media…

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