inluminent

Niche publishing really isn’t just for Nick Denton anymore… Peter Rojas, the original blogger behind Gizmodo has broken out of that gig to start Engadget… a competitor to Gizmodo.

Denton still has a leg up (first mover advantage we used to call it) on individuals launching one or two focused sites on their own, as he can aggregate his entire Gawker media property audiences if he wants to for an advertiser, or he can sell the advertising piecemeal… but, folks like Rojas can probably make enough money off their sites short-term to support themselves, and long term to build a living that they enjoy.

Best of luck Peter…