inluminent

Here’s a perfect example of how and why personal blogs will change the media landscape of the future:

Mark Cuban has a weblog.

You see, before Mark Cuban had a weblog, he had enjoyed being a media whore, and he had to be to get the press coverage he adores. He had to create attention in the media to get his message out. He no longer has to do that but he still can because of who he is. He’s already publishing corrections to stories written about him, and pointing out bad writers (in his opinion).

I’d argue that before Mark started his blog, blogs were still relatively small in the world of readership on the web, but… by starting a blog, Mark will introduce the concept to millions of sports fans in a casual manner. Basketball followers will, in droves, be able to follow Mark’s own words without the filter of journalists…

Pretty damn powerful, in my opinion.

Mark Cuban may just be the guy that changes the face of blog publishing. I know I’ll read his weblog, just because I like to keep up with weblogs, but I also know that my brother will read it, just because he likes to keep up with the Mavs…

How long does anyone wanna say it’ll take the major sports news organizations out there to start their own blogs for their writers? How long until we see some more major business people blogging for the PR value of it alone? [via Scoble and links via A Penny For...]