I struggle with cold calling. As a professional sales person, selling large dollar amounts, I struggle with cold calling. Why? I don’t know, but I do know that cold calling sucks… but it’s a part of my job.
So, I read this cold calling article with interest.
Cold calling doesn’t suck because I hate doing it, but rather because I feel like as I move up the foodchain in the sales process, cold calling gets harder and harder, as the people I’m trying to talk to are harder and harder to reach… that’s all. I actually enjoy getting ahold of someone and learning more about their business, I just hate leaving messages, and having to call back again and again. Maybe I need to figure out how to break through the clutter somehow.
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