inluminent

I’ve read a lot about the long tail, but nothing as well written on the revenue opportunities of the long tail, as this piece written by Omar Tawakol.

These couple of comments:

“The trick is that their business models allow them to make money on the diversity of interests by aggregating sales, not by averaging out interests.”

and

“The same dynamic works for the benefit of publishers. Publishers would make just as much money selling their top few audience segments as they would if they could aggregate many of their niche segments.”

Are pretty enlightening. I didn’t think about it, but he’s write. A lot of the success of some of the biggest online-only operations is due to their ability to serve all users needs and interests by aggregating those interests instead of averaging out those interests…