OS X on Intel

Did you see the news?

Marketwatch: Apple to switch to Intel’s PC chips
WSJ: Apple Announces Shift To Intel as Chip Supplier
Apple PR: Apple to Use Intel Microprocessors Beginning in 2006

The feedback seems to fall into two camps:

1) Good for Apple… I hope they succeed and continue selling great products.
2) Holy Shit! I’ve been drinking the “the PowerPC is superior” koolaid for so long, I don’t know what to say now.

At this point in my life, I’m falling more into the #1 camp. I personally don’t care what chip is in my machine, as long as it continues to “Just Work” which has always been what drew me to the Macintosh platform.

From a PR standpoint, this sucks for IBM and Freescale more than it hurts or helps Apple or Intel, in my opinion. Can’t be long after the real Mac OS X on Intel software ships that someone gets OS X to run on AMD hardware easily… and after that, the hardware truly becomes a commodity (already is in the Windows world). It’s the Experience that becomes the reason to buy a Macintosh… but no Windows box makers have been successful with that strategy… I wonder if Apple can continue to be?


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