inluminent

I just read an article from Sales Training Camp about cold calling. The writer makes a good analogy between cold calling and putting together a jig-saw puzzle. If you’re a sales guy, or sales manager, go read it:

Sales and Rejection by Ryan Sarti

There are some great lessons in that article about how to not take bad cold calls personally, and an important reminder to get a referral from your prospect regardless of their propensity to buy. Good stuff.