Letter to the Tree Killing AT&T
Published 1 year, 1 month ago in marketing + advertisingDear AT&T:
I just got my first paper bill for my Apple iPhone.
63 pages.
63 pages of billing for a cell phone.
63 pages of billing for a cell phone that I bought a month ago. 63 pages of paper that came in an oversized envelope that must have weighed a pound… or at least half a pound. It weighed as much as my 9 month’s old shitty diapers for sure.
90% of that 63 pages was dedicated to listing every data connection my iPhone made in the past 30 days.
90% of the bill was dedicated to telling me how much data each connection downloaded.
Let me be clear: I am paying for an “unlimited data” plan. In fact… “unlimited data” is the only way you can buy an iPhone.
Why in God’s name would anyone want to see all of the data connections on their bill AT&T?
“… Bueller? … Bueller? …”
That’s right. They wouldn’t.
So why are they listed?
Please AT&T. Next month, send me a bill with one line item:
Apple iPhone Unlimited Data Plan: $40.
And save the planet some trees, and yourself a shit load of postage money.
ps. Apple: Call AT&T on your spiffy new iPhone and tell them how you’re trying to be a more environmentally friendly computer maker, and that you’d appreciate it if they’d do their part, please.
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