Archive for October, 2009



I recently read Confessions of an Advertising Man by David Ogilvy. Here are his rules on… How To Build Great Campaigns: What you say is more important than how you say it. Unless your campaign is built around a great idea, it will flop. Give the facts. (The consumer isn’t a moron; she is your [...]

I recently read Confessions of an Advertising Man by David Ogilvy, and thought it was an awesome book about the advertising business, even if it was written in the 60s by a man who started an agency in 1952. Here are his rules on… How To Be A Good Client: Emancipate your agency from fear. [...]




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