Archive for October, 2009
David Ogilvy’s Rules on How To Build Great Campaigns
0 Comments Published October 31st, 2009 in leadership + management, marketing + advertisingI recently read Confessions of an Advertising Man by David Ogilvy.
Here are his rules on…
How To Build Great Campaigns:
What you say is more important than how you say it.
Unless your campaign is built around a great idea, it will flop.
Give the facts. (The consumer isn’t a moron; she is your wife. You insult her intelligence [...]
David Ogilvy’s Rules on How To Be A Good Client
0 Comments Published October 30th, 2009 in leadership + management, marketing + advertising, sales and sellingI recently read Confessions of an Advertising Man by David Ogilvy, and thought it was an awesome book about the advertising business, even if it was written in the 60s by a man who started an agency in 1952.
Here are his rules on…
How To Be A Good Client:
Emancipate your agency from fear.
Select the right agency [...]
Search
Subscribe
About
You are currently browsing the inluminent weblog archives for October, 2009.
Longer entries are truncated. Click the headline of an entry to read it in its entirety.Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
- November 2004
- October 2004
- September 2004
- August 2004
- July 2004
- June 2004
- May 2004
- April 2004
- March 2004
- February 2004
- January 2004
- December 2003
- November 2003
- October 2003
- September 2003
- August 2003
- July 2003
- June 2003
- May 2003
- April 2003
- March 2003
- February 2003
- January 2003
- December 2002
- November 2002
- October 2002
- September 2002
- August 2002
- May 2002
Categories
- asides (685)
- baby (6)
- design + dev (143)
- email (1)
- for sale (7)
- get a job (12)
- investing (6)
- leadership + management (163)
- life stories (262)
- macintosh (324)
- marketing + advertising (233)
- Moveable Type (52)
- organization (6)
- photography + video (68)
- publishing + content (136)
- random (490)
- Saab (1)
- sales and selling (99)
- small business (148)
- startup (3)
- stuff (71)
- sysadmin (41)
- travel (43)
- Video (8)
- windows (69)
- WordPress (13)