Archive for the 'marketing + advertising' Category
How to post a job for free on LinkedIn
3 Comments Published 3 months, 1 week ago in get a job, leadership + management, marketing + advertisingI use LinkedIn to advertise open positions in my company, but, I do it for free, instead of paying for them (we also use Craigslist and the University of Texas Access website for former graduates, since we’re in Austin). All of these options are free. Craigslist and UT Access are great sources of [...]
The Truth in Ad Sales
0 Comments Published 8 months, 4 weeks ago in marketing + advertising, sales and sellingPriceless:
[hat tip Sam Harrleson]
Letter to the Tree Killing AT&T
0 Comments Published 11 months, 2 weeks ago in marketing + advertisingDear AT&T:
I just got my first paper bill for my Apple iPhone.
63 pages.
63 pages of billing for a cell phone.
63 pages of billing for a cell phone that I bought a month ago. 63 pages of paper that came in an oversized envelope that must have weighed a pound… or at least half a [...]
AppleTV Delayed
2 Comments Published 1 year, 5 months ago in macintosh, marketing + advertising, sales and sellingShit. My AppleTV was supposed to ship by Wednesday of this week. Now Apple has gone a delayed the shipment until “mid-March” because they aren’t ready. Shit. I hate it when a company pre-announces stuff. It sets expectations that usually can’t be met. Hope this doesn’t happen to the iPhone. [...]
Are Spammers Spoofing Your Newsletter?
0 Comments Published 1 year, 6 months ago in marketing + advertising, publishing + contentNeil Schwartzman of Return Path just posted this article: Are Spammers Spoofing Your Newsletter?. If you’re a publisher, and you send out email, definitely read that article… very insightful… and anyone with a domain should go through the trouble of setting up their SPF headers… please.
This is precisely why I got out of the ad network business. Whoops.
I just ordered an Apple TV
2 Comments Published 1 year, 6 months ago in macintosh, marketing + advertisingYes, I did it. I ordered an Apple TV. Want to know why?
Because I’m an Apple dork, and to be honest with you, I’m really not happy with the lack of content available on “standard” HD cable channels, and I’m going to pay another $50/month to get HD movie channels. I’m also tired [...]
How to Attract Links and Increase Web Traffic – The Ultimate Guide … wow, tell me about it. Great list of links to read about increasing traffic and links.
Running an Ethical Ad Business - Great post by Angie McKaig, and a good personal story from “the trenches” of a small publisher. Keep at it Angie!
The top 12 sins of Marketing Gurus (and their books)
My new job deals with email and CAN-SPAM, so I need to become an expert on CAN-SPAM pretty quickly. If you want to read the law, as I do, here’s a link to a page where you can find the actual act, a summary of the law, and here’s another page with a good overview of the law.
One Lucky Advertiser
1 Comment Published 2 years, 2 months ago in marketing + advertising, sales and selling, small businessMy friend Mike Orren is offering a crazy promotion to drum up some advertising dollars. And the crazy thing about it is that it just might work.
If you’re a Dallas area advertiser looking for a great way to reach people in the DFW Metroplex, you should take a look at PegasusNews and TexasGigs.com. [...]
Top 10 Adsense Tools - cool overlooked AdSense tools
transparent Scott
0 Comments Published 2 years, 3 months ago in marketing + advertising, small businessThis post: Dear Mike, from Scott Johnson is a great example of transparency… which we’ve sort of stopped talking about in the blogosphere… can’t wait to see Ookles launch Scott!
I love Rocketboom
2 Comments Published 2 years, 4 months ago in life stories, marketing + advertising, publishing + content, travelAfter spending greater than 5 hours on a plane today, I gotta say this:
I LOVE ROCKETBOOM!
Yes. I do.
I started watching Rocketboom very infrequently about a year ago, then I bought an iPod Video (after losing my iPod nano) and that made it easy to watch videos when I was on the road traveling.
Right now, [...]
Well Designed URLs are Beautiful! - totally agreed.
This is the first example I’ve seen of Google Ads in Print - it’s pretty easy to tell that Google is making money off the phone calls for sure… those 800 numbers are specifically tied to this ad, and are calling “pay per call” ads. I wonder if they’re also making money off people that type in the URL directly to a browser? And I don’t get what the Sun-Times is thinking other than the fact that this might help them shore up ad revenue a little in the short term while the courts figure out how much money their old bosses stole from them.
The Art of Schmoozing — Can I just shout this out loud now: “I LOVE READING GUY KAWASAKI!!!” … ok, got that off my chest… This post from Guy is one great example of why I wish I could work for the man. In fact, if I could afford to, I’d work for Guy with no pay, just to learn from the man.
Blogtimize! - from Google. Look for mass change on blogs as far as ad placement over the next week or two… here included probably.
Need Representation?
0 Comments Published 2 years, 6 months ago in marketing + advertising, publishing + content, sales and selling, small businessIf you’re building or launching a new website, and want someone to sell the ads for you (that is, to represent your site) you might want to look at this list: ABC’s of ad networks. Not 100% comprehensive by anymeans (there are plenty of niche networks out there like Active Athlete Media and the [...]
160 Highest Paying Search Terms - good list.
I learned something this week about pitching your business idea to an Angel: “One of the rules I’ve learned about being an entrepreneur is that you have to always be ready to pitch” from Scott’s Accomplishment of the Week post.
Deconstructnig the Newspaper - yes, yes, and more yes. Newspapers should really think about the way they operate their businesses if they want to be relevant in the next 10 years.
I’ve been tempted by the Dell pricepoint on some of their larger LCD monitors, but in this post, Jeremy details one example of why I won’t buy Dell just because they’re cheap. They’re cheap for a reason folks. Enough bad stories like this one, and less and less people will buy Dell, too…
If you own a retail store, and are looking for a smart local online advertising alternative, you might look at StepUp. It’s like ShopLocal, but as I user, I personally find it more useable… too bad they only have one store in Austin listed in the system, as I’d really like to find a way ot find what I want locally instead of driving to two or three different places to find what I’m looking for (I’m really tired of doing that).
If you’re bored, or having a bad day, go play with entertainmentanytime.com - lots of fun.
11 Techniques to Increase Page Views on Your Blog
Beginner’s Guide to Search Engine Optimization
Your Brain on Shopping - a great little read on the differences between Men’s brains and women’s brains when it comes to shopping.
Does Your Company Belong in the Blogosphere? - From the HBS.
Google: Start acting like a real business or you’re doomed - I’ve sort of wondered all day what sort of impact Google’s announcement about making Urchin free would have… this is one example of what that reaction looks like… I also think that you have to remember: You get what you pay for. So if free analytics is your bag, don’t go looking for it to do more than give you free analytics…
- lots of good little tips that have big payoffs
Press Paid to Write Good News - This is preposterous. And really, really sad.
I just want to point out how good a weblog can be as a marketing tool, with this example: The BNL Blog from none other than the Bare Naked Ladies, the band.
Reading the BNL Blog, which they’re writing while they’re recording their newest album, is totally getting me pumped up about the new album.
Examples:
From 10/21/2005:
We’re [...]
Budding Film Maker?
0 Comments Published 2 years, 9 months ago in design + dev, marketing + advertising, publishing + contentHere are a few links to good resources for the budding film maker:
RonDexter.com - no nonsense answers to questions about film making
The Complete EEJIT’S Guide to Film Making
No Budget Video - the making of…
Beginners Guide To Digital Video Production
Seen originally here: http://www.andyt13.com/movies.htm
How to Buy RSS Advertising: Parts I and II.
I, Cringley: October 6, 2005: Meeting Over a Cup of Java: Some Thoughts on What’s Behind This Week’s Sun/Google Announcement, Plus a Promised AdWords Update read through, to the comments on Google’s Adwords… good info to file away.
Amazon ratings and recommendations
1 Comment Published 2 years, 10 months ago in marketing + advertisingI visited Amazon.com today, to buy a book that a colleague recommended to me, and while there, I figured I’d surf around a bit inside Amazon and see if there was anything else I should buy, so I clicked on the “John’s Store” tab at the top of the page.
I then looked at “new items” [...]
Dreamhost Rocks! New Sale
0 Comments Published 2 years, 10 months ago in WordPress, marketing + advertising, small business, sysadminI can’t say this enough. Dreamhost Rocks!
If you’re looking for a new shared hosting plan, you really ought to check out Dreamhost.
They just started a new sale this month:
From: support@dreamhost.com
Subject: [Announcement] New! All Shared Hosting Disk Space Doubled!
Date: September 1, 2005 4:26:34 AM CDT
To: John Engler
Hey Happy DreamHost Disk Hogs!
Starting Monday we began a [...]
John Gruber: Google is an advertising company
Loft News
0 Comments Published 2 years, 11 months ago in life stories, marketing + advertising, publishing + contentMy friend, Drew Moynihan launched a new website this week: Loftywords.com. Loftywords.com is a website that’ll follow the loft industry and the loft lifestyle as it progresses across the country…
Congrts to Drew in his new endeavor… pretty cool that he’s hanging his own shingle out there again, and I wish him the best [...]
Combine this with this and I think you can start to see a patern. At some level the current non-transparent data collection process is an issue for online advertising market.
A good run down of the latest Google AdSense TOS changes.
phpSiteMapNG - PHP based Site Map generator … use it to create a simple page for Google to crawl so that they see all of your pages.
Communication Nation from the founder of XPlane. Gotta spend more time reading this latter.
Catalogs make good sales tools
0 Comments Published 2 years, 11 months ago in marketing + advertising, sales and selling, small businessI just read this great article over on Entrepreneur.com:
From those 70,000 catalogs sent to people who had never dealt with us before, we’d earn about $70,000 in sales or just about $1 per catalog. Considering that it cost about a $1 just to produce, print and mail each catalog, you’d be right to bet this [...]
Olivier Travers on Contact Forms
0 Comments Published 2 years, 11 months ago in leadership + management, marketing + advertising, sales and selling, small businessOlivier Travers asks a good question here: Are broken contact forms acceptable?
I say no. What do you say?
And, to point out, I finally met Olivier two weeks ago when he came to visit me in Austin. I wish I could have spent more time with he and his wife.
AGAR - Amazon Replacement Ads for Adsense
0 Comments Published 2 years, 11 months ago in marketing + advertising, publishing + contentWanna make sure that an add shows up on your site when Google’s Adsense can’t deliver an ad? Want it to look similar, and deliver results for you?
Use AGAR.
Cool.
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