inluminent

I recently read Confessions of an Advertising Man by David Ogilvy, and thought it was an awesome book about the advertising business, A true classic.
Ogilvy’s rules on How to Write Potent Copy:
On Headlines:

The headline is the most important part of the ad; it is what gets the reader’s attention and what makes them keep reading. [...]

I recently read Confessions of an Advertising Man by David Ogilvy, and thought it was an awesome book about the advertising business, A true classic
Ogilvy hated the idea of firing people the produced good work, but in the advertising field it was necessary when the advertising failed the client, and the client fired the agency [...]

I recently read Confessions of an Advertising Man by David Ogilvy, and thought it was an awesome book about the advertising business, A true classic
According to Ogilvy, the first clients are the hardest to get, but after you get a reputation of doing good work, companies start to seek you.
Ogilvy’s Rules for Selecting New Clients:

Only [...]

I recently read Confessions of an Advertising Man by David Ogilvy.
Here are his rules on…
How To Build Great Campaigns:

What you say is more important than how you say it.
Unless your campaign is built around a great idea, it will flop.
Give the facts. (The consumer isn’t a moron; she is your wife. You insult her intelligence [...]

I recently read Confessions of an Advertising Man by David Ogilvy, and thought it was an awesome book about the advertising business, even if it was written in the 60s by a man who started an agency in 1952.
Here are his rules on…
How To Be A Good Client:

Emancipate your agency from fear.
Select the right agency [...]

Here’s a quick list of applications I use on my Mac all the time as an affiliate marketer. Hope you find some use from these apps. I do:

BBEdit – is a catch all text editor for me. I use it for everything, from taking notes when talking to affiliates and advertisers, to [...]

Email marketers often ask me two questions:
“where is a list of all of the feedback loops (commonly called FBLs)” and “where can I get whitelisted?”
In general ISPs will give an email sender feedback on their sending practices, in the standard Abuse Feedback Reporting Format (ARF) but not always.
So here’s a list that [...]

Classic:

Love this video:

The next time someone asks you about “monetizing social media” or asks “what about Facebook, do you have a way for us to make money with Facebook?”, send them this article:
P&G Ad Man: “I Don’t Want To Buy Any More Banners On Facebook.”
Nicholas Carlson | November 17, 2008 5:15 PM
Procter & Gamble spends more than [...]

I use LinkedIn to advertise open positions in my company, but, I do it for free, instead of paying for them (we also use Craigslist and the University of Texas Access website for former graduates, since we’re in Austin). All of these options are free. Craigslist and UT Access are great sources of [...]

Priceless:

[hat tip Sam Harrleson]

Dear AT&T:
I just got my first paper bill for my Apple iPhone.
63 pages.
63 pages of billing for a cell phone.
63 pages of billing for a cell phone that I bought a month ago. 63 pages of paper that came in an oversized envelope that must have weighed a pound… or at least half a [...]

Shit. My AppleTV was supposed to ship by Wednesday of this week. Now Apple has gone a delayed the shipment until “mid-March” because they aren’t ready. Shit. I hate it when a company pre-announces stuff. It sets expectations that usually can’t be met. Hope this doesn’t happen to the iPhone. [...]

Neil Schwartzman of Return Path just posted this article: Are Spammers Spoofing Your Newsletter?. If you’re a publisher, and you send out email, definitely read that article… very insightful… and anyone with a domain should go through the trouble of setting up their SPF headers… please.

Yes, I did it. I ordered an Apple TV. Want to know why?
Because I’m an Apple dork, and to be honest with you, I’m really not happy with the lack of content available on “standard” HD cable channels, and I’m going to pay another $50/month to get HD movie channels. I’m also tired [...]

My friend Mike Orren is offering a crazy promotion to drum up some advertising dollars. And the crazy thing about it is that it just might work.
If you’re a Dallas area advertiser looking for a great way to reach people in the DFW Metroplex, you should take a look at PegasusNews and TexasGigs.com. [...]

This post: Dear Mike, from Scott Johnson is a great example of transparency… which we’ve sort of stopped talking about in the blogosphere… can’t wait to see Ookles launch Scott!

After spending greater than 5 hours on a plane today, I gotta say this:
I LOVE ROCKETBOOM!
Yes. I do.
I started watching Rocketboom very infrequently about a year ago, then I bought an iPod Video (after losing my iPod nano) and that made it easy to watch videos when I was on the road traveling.
Right now, [...]

If you’re building or launching a new website, and want someone to sell the ads for you (that is, to represent your site) you might want to look at this list: ABC’s of ad networks. Not 100% comprehensive by anymeans (there are plenty of niche networks out there like Active Athlete Media and the [...]

I just want to point out how good a weblog can be as a marketing tool, with this example: The BNL Blog from none other than the Bare Naked Ladies, the band.
Reading the BNL Blog, which they’re writing while they’re recording their newest album, is totally getting me pumped up about the new album.
Examples:
From 10/21/2005:
We’re [...]

Here are a few links to good resources for the budding film maker:
RonDexter.com – no nonsense answers to questions about film making
The Complete EEJIT’S Guide to Film Making
No Budget Video – the making of…
Beginners Guide To Digital Video Production
Seen originally here: http://www.andyt13.com/movies.htm

I visited Amazon.com today, to buy a book that a colleague recommended to me, and while there, I figured I’d surf around a bit inside Amazon and see if there was anything else I should buy, so I clicked on the “John’s Store” tab at the top of the page.
I then looked at “new items” [...]

I can’t say this enough. Dreamhost Rocks!
If you’re looking for a new shared hosting plan, you really ought to check out Dreamhost.
They just started a new sale this month:
From: support@dreamhost.com
Subject: [Announcement] New! All Shared Hosting Disk Space Doubled!
Date: September 1, 2005 4:26:34 AM CDT
To: John Engler
Hey Happy DreamHost Disk Hogs!
Starting Monday we began a [...]