Archive for the 'publishing + content' Category
12 Important U.S. Laws Every Blogger Needs to Know
Are Spammers Spoofing Your Newsletter?
0 Comments Published 1 year, 8 months ago in marketing + advertising, publishing + contentNeil Schwartzman of Return Path just posted this article: Are Spammers Spoofing Your Newsletter?. If you’re a publisher, and you send out email, definitely read that article… very insightful… and anyone with a domain should go through the trouble of setting up their SPF headers… please.
Blurb - great way to produce a slick looking book.
Running an Ethical Ad Business - Great post by Angie McKaig, and a good personal story from “the trenches” of a small publisher. Keep at it Angie!
5 Ways to Building a Better Blog - Good tips if you think you need them.
My new job deals with email and CAN-SPAM, so I need to become an expert on CAN-SPAM pretty quickly. If you want to read the law, as I do, here’s a link to a page where you can find the actual act, a summary of the law, and here’s another page with a good overview of the law.
Top 10 Adsense Tools - cool overlooked AdSense tools
ClickTracks - free web analytics
Apple vs. Me - from Jason O’Grady: “This case is not about me, it’s not about Apple and it’s not about the technology industry. It’s about the First Amendment.”
I love Rocketboom
2 Comments Published 2 years, 6 months ago in life stories, marketing + advertising, publishing + content, travelAfter spending greater than 5 hours on a plane today, I gotta say this:
I LOVE ROCKETBOOM!
Yes. I do.
I started watching Rocketboom very infrequently about a year ago, then I bought an iPod Video (after losing my iPod nano) and that made it easy to watch videos when I was on the road traveling.
Right now, [...]
Well Designed URLs are Beautiful! - totally agreed.
This morning, I got up at 5:00 a.m. to drive to Dallas to call on two clients. It’s a 3 hour drive from Austin to Dallas, so last night, I made sure the iPod was loaded up with plenty of podcasts so I wouldn’t have to deal with the contant radio station changing that’s [...]
What do newspapers do???? - Wake up newspapers. This is your wake up call.
Blogtimize! - from Google. Look for mass change on blogs as far as ad placement over the next week or two… here included probably.
Need Representation?
0 Comments Published 2 years, 8 months ago in marketing + advertising, publishing + content, sales and selling, small businessIf you’re building or launching a new website, and want someone to sell the ads for you (that is, to represent your site) you might want to look at this list: ABC’s of ad networks. Not 100% comprehensive by anymeans (there are plenty of niche networks out there like Active Athlete Media and the [...]
160 Highest Paying Search Terms - good list.
Deconstructnig the Newspaper - yes, yes, and more yes. Newspapers should really think about the way they operate their businesses if they want to be relevant in the next 10 years.
In case you’re living under a rock, I need to point you to the relaunch of TexasGigs.com as part of Pegasus News. Why is this important you might ask?
Well, because quite honestly TexasGigs has been the most important band/music site in North Texas for the past 2-3 years, and it was really just a [...]
11 Techniques to Increase Page Views on Your Blog
Beginner’s Guide to Search Engine Optimization
A Recipe for Newspaper Survival in the Internet Age - a must read.
Nick Denton: Startup kit - a good list of stuff that you might need/want if you’re building a start up, but keep in mind that Denton has contacts that got him some of what he got for below list prices… so you might have to shop around for some of the more commercial solutions he recommends…
Google: Start acting like a real business or you’re doomed - I’ve sort of wondered all day what sort of impact Google’s announcement about making Urchin free would have… this is one example of what that reaction looks like… I also think that you have to remember: You get what you pay for. So if free analytics is your bag, don’t go looking for it to do more than give you free analytics…
Press Paid to Write Good News - This is preposterous. And really, really sad.
Budding Film Maker?
0 Comments Published 2 years, 11 months ago in design + dev, marketing + advertising, publishing + contentHere are a few links to good resources for the budding film maker:
RonDexter.com - no nonsense answers to questions about film making
The Complete EEJIT’S Guide to Film Making
No Budget Video - the making of…
Beginners Guide To Digital Video Production
Seen originally here: http://www.andyt13.com/movies.htm
How to Buy RSS Advertising: Parts I and II.
I just spent an hour watching the pilot episode of Close to Home on CBS, and I’ve gotta say “wow!”
The CBS website is sadly lacking in any detail about the show, and future episodes, which is sort of sad, but, the show totally rocks. It’s a crime drama about a new-mom/lawyer and how she [...]
Jay Small writes about how hard it can be to exceed customer expectations when you’re trying to reset them.
John Gruber: Google is an advertising company
Loft News
0 Comments Published 3 years, 1 month ago in life stories, marketing + advertising, publishing + contentMy friend, Drew Moynihan launched a new website this week: Loftywords.com. Loftywords.com is a website that’ll follow the loft industry and the loft lifestyle as it progresses across the country…
Congrts to Drew in his new endeavor… pretty cool that he’s hanging his own shingle out there again, and I wish him the best [...]
Newspapers are in for a world of hurt when newspaper readers find out about Craig’s List
Combine this with this and I think you can start to see a patern. At some level the current non-transparent data collection process is an issue for online advertising market.
searching through newspapers - online
1 Comment Published 3 years, 1 month ago in publishing + content, sales and sellingPerforming searches for information today is still a mess. Sure, Google is a great start-point for general information. Yahoo does a great job of giving us search results for commercial queries as well, but pinpointing information about a small company, or the history of a company is generally a tough proposition.
I blame this [...]
A good run down of the latest Google AdSense TOS changes.
Communication Nation from the founder of XPlane. Gotta spend more time reading this latter.
AGAR - Amazon Replacement Ads for Adsense
0 Comments Published 3 years, 1 month ago in marketing + advertising, publishing + contentWanna make sure that an add shows up on your site when Google’s Adsense can’t deliver an ad? Want it to look similar, and deliver results for you?
Use AGAR.
Cool.
Prompted by my buddy Josh’s latest lament on the failings of Podcasting (and radio in Austin, for him), I figured I’d write up my feelings about Podcasting, and a cool little tool I’ve found that I think will help my iPod serve me better.
I too don’t really listen to many Podcasts for very long, primarily [...]
I found an opensource/free flash based image viewer application today that I totally dig:
SimpleViewer
I may use it to build a few special galleries in the future instead of PhotoStack, which powers my main photo gallery needs at englers.org.
The Long Tail…
0 Comments Published 3 years, 6 months ago in publishing + content, sales and sellingI’ve read a lot about the long tail, but nothing as well written on the revenue opportunities of the long tail, as this piece written by Omar Tawakol.
These couple of comments:
“The trick is that their business models allow them to make money on the diversity of interests by aggregating sales, not by averaging [...]
Multiple Google AdSense ads on a page
1 Comment Published 3 years, 6 months ago in publishing + content, sysadminAnyone know how to get multiple Google ads on one page to display properly?
update: Ok, nevermind, I figured it out. I had a problem with my PHP code that was causing more than 3 Adsense ads to be written to the page, so I fixed that, then waited a few minutes to see the [...]
Big news in the web world folks:
Dow Jones to buy MarketWatch for $520M
“Joining Dow Jones is a great next step for MarketWatch,” Larry Kramer, chairman and chief executive officer of MarketWatch, said in a statement. “Being part of one of theİmost respected media conglomerates in the world gives us a terrific platform to grow our [...]
Defining Yield Management
1 Comment Published 4 years, 1 month ago in publishing + content, sales and selling, small businessAt the office, I’m having to define “Yield Management” as a business model.
I found a few good resources on the web by searching Google, and this Google Answer was a big help.
I found a lot of different definintions, and this is the simplest one I could find:
Yield Management is extracting the maximum amount of revenue [...]
Has anyone seen BugMeNot.com? Adrian wrote about it a month ago, so I know I’m not dreaming that it existed. I even used it to get into a few registration-only websites, but it totally disappeared a couple of days ago, and now looks like this:
Any thoughts on what’s up?
I’ve got a lot of RSS feeds (518) in NetNewsWire. I’ve got so many RSS feeds in NNW that it’s made reading RSS feeds unbearable lately… you see, I only open NNW once a day (usually around 10:00 at night) and try to read all of my feeds before I doze off at night… [...]
Coolest Header I’ve Seen on a ‘News Site’
3 Comments Published 4 years, 5 months ago in design + dev, marketing + advertising, publishing + contentThis is the coolest web page header design on a ‘news’ website I’ve seen in a long time.
On this page, and doubtless on the rest of the International Herald Tribune web pages, they have this really cool header that is the whole header at the top of the page, but becomes just the useful part [...]
For those not following this issue: I called Scoble’s quoteblog theft. He responded here. Comments followed on his site and mine, and a few other places.
For me, this discussion about full-post quoting on a weblog/aggregator isn’t really about copyright and legality, though I can easily see how the argument can get pushed [...]
A few days ago, Jonathan Greene asked about ‘quoting’ as a standard practice. I don’t like the practice of quoting entire posts in a weblog, because it turns the original author’s post into someone else’s post, without any work or effort.
Quoteblogs = Theft
I consider full post quoting without quotes tantamount to theft. [...]
Jonathan Greene asks a good question here:
To Quote or Not to Quote
I’ll respond to his question at some point (not enough time in the day folks) but if you’d like to comment on the question, I think it’d be interesting to see what the rest of the blog community thinks about this question. Also, [...]
Advertisers and Readers
0 Comments Published 4 years, 5 months ago in marketing + advertising, publishing + contentAngie McKaig again inspires me with “please stop making my eyes hurt“.
Angie underscores the importance of readers to publishers that support their work with advertising, and she also makes clear the importance of good advertising to readers. Advertising and editorial have to work together on the web more than in any other medium, in [...]
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