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	<title>inluminent &#187; small business</title>
	<atom:link href="http://inluminent.com/category/small-business/feed/" rel="self" type="application/rss+xml" />
	<link>http://inluminent.com</link>
	<description>my comments on business, marketing, advertising, email, CAN-SPAM, selling as a profession, photography, computers and other stuff...</description>
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		<title>To All My Valued Employees</title>
		<link>http://inluminent.com/2009/02/09/to-all-my-valued-employees/</link>
		<comments>http://inluminent.com/2009/02/09/to-all-my-valued-employees/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 05:45:43 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[leadership + management]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://inluminent.com/?p=1879</guid>
		<description><![CDATA[This kind of says it all, doesn&#8217;t it: To All My Valued Employees, There have been some rumblings around the office about the future of this company, and more specifically, your job. As you know, the economy has changed for the worse and presents many challenges. However, the good news is this: The economy doesn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>This kind of says it all, doesn&#8217;t it:</p>
<blockquote><p>To All My Valued Employees,</p>
<p>There have been some rumblings around the office about the future of this company, and more specifically, your job. As you know, the economy has changed for the worse and presents many challenges. However, the good news is this: The economy doesn&#8217;t pose a threat to your job. What does threaten your job however, is the changing political landscape in this country.</p>
<p>First, while it is easy to spew rhetoric that casts employers against employees, you have to understand that for every business owner there is a back story. This back story is often neglected and overshadowed by what you see and hear. </p>
<p>I started this company 28 years ago. At that time, I lived in a 300 square foot studio apartment for 3 years. My entire living apartment was converted into an office so I could put forth 100% effort into building a company, which by the way, would eventually employ you.</p>
<p>My diet consisted of Ramen Pride noodles because every dollar I spent went back into this company. I drove a rusty Toyota Corolla with a defective transmission. I didn&#8217;t have time to date. Often times, I stayed home on weekends, while my friends went out drinking and partying. I was married to my work.</p>
<p>Meanwhile, my friends got jobs. They worked 40 hours a week and made $50K a year and spent every dime they earned. They drove flashy cars and lived in expensive homes and wore fancy designer clothes. Instead of hitting Nordstrom&#8217;s for the latest hot fashion item, I was trolling through the discount store extracting any clothing item that didn&#8217;t look like it was birthed in the 70&#8242;s.</p>
<p>So, while you physically arrive at the office at 9am, mentally check in at about noon, and then leave at 5 pm, I don&#8217;t. ! There is no &#8220;off&#8221; button for me. When you leave the office, you are done and you have a weekend all to yourself. I unfortunately do not have the freedom. </p>
<p>I eat and breathe this company every minute of the day. There is no rest. There is no weekend. There is no happy hour. Every day this business is attached to my hip like a 1 year old special-needs child.</p>
<p>Now, the economy is falling apart and I, the guy that made all the right decisions and saved his money, have to bail-out all the people who didn&#8217;t. The people that overspent their paychecks suddenly feel entitled to the same luxuries that I earned and sacrificed a decade of my life for.</p>
<p>Unfortunately, the cost of running this business, and employing you, is starting to eclipse the threshold of marginal benefit and let me tell you why: I am being taxed to death and the government thinks I don&#8217;t pay enough. I have state taxes, Federal taxes, Property taxes, Sales and use taxes, Payroll taxes, Workers compensation taxes, and yes &#8211;  Unemployment taxes.</p>
<p>Taxes on taxes. I have to hire a tax man to manage all these taxes and then guess what? I have to pay taxes for employing him.</p>
<p>Government mandates and regulations and all the accounting that goes with it, now occupy most of my time. On Oct 15th, I wrote a check to the US Treasury for $288,000 for quarterly taxes. You know what my &#8220;stimulus&#8221; check was? Zero. Nada. Zilch.</p>
<p>The question I have is this: Who is stimulating the economy? Me, the guy who has provided 14 people good paying jobs and serves over 2,200,000 people per year with a flourishing business? Or the federal government?</p>
<p>Here is what many of you don&#8217;t understand &#8230; TO STIMULATE THE ECONOMY YOU NEED TO STIMULATE WHAT RUNS THE ECONOMY. Had suddenly government mandated to me that I didn&#8217;t need to pay taxes, guess what? Instead of depositing that $288,000 into the Washington black-hole, I would have spent it, hired more employees, and generated substantial economic growth because I wanted to make even more money.</p>
<p>My employees would have enjoyed the wealth of that tax cut in the form of promotions and better salaries. But you can forget it now.</p>
<p>Business is at the heart of America and always has been. To restart it, you must stimulate it, not kill it. Suddenly, the power brokers in Washington believe the poor of America are the essential drivers of the American economic engine.</p>
<p>So where am I going with all this? It&#8217;s quite simple. If any new taxes are levied on me, or my company, my reaction will be swift and simple. I fire you. I fire your co-workers. You can then plead with the government to pay for your mortgage, your SUV, and your child&#8217;s future. Frankly, it won&#8217;t be my problem.</p>
<p>I will close this company down, move to another country, and retire. You see, I&#8217;m done. I&#8217;m done with a country that penalizes the productive and gives to the unproductive. My motivation to work and to provide jobs will be destroyed, and with it, will be my citizens! Hip?</p>
<p>So, if you lose your job, it won&#8217;t be at the hands of the economy; it will be at the hands of a political hurricane that swept through this country, and will have changed its landscape forever. If that happens, you can find me sitting on a beach, retired, and with no employees to worry about.</p>
<p>Signed,<br />
Your boss
</p></blockquote>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Austin losing two Starbucks</title>
		<link>http://inluminent.com/2008/07/25/austin-losing-two-starbucks/</link>
		<comments>http://inluminent.com/2008/07/25/austin-losing-two-starbucks/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 14:07:41 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/?p=1672</guid>
		<description><![CDATA[Just a quick note to say that according to HuffPo&#8217;s super simple searchable list, Austin will be losing two Starbucks locations: 6403 S CONGRESS AND ACADEMY 1007 S CONGRESS AUSTIN TX 14121 MOPAC &#038; SLAUGHTER 5000 W SLAUGHTER AUSTIN TX Sucks, but those were shitty locations anyways.]]></description>
			<content:encoded><![CDATA[<p>Just a quick note to say that <a href="http://www.huffingtonpost.com/2008/07/18/starbucks-closure-list-al_n_113646.html?view=print">according to HuffPo&#8217;s super simple searchable list</a>, Austin will be losing two Starbucks locations:</p>
<blockquote><p>6403 S CONGRESS AND ACADEMY 1007 S CONGRESS AUSTIN TX<br />
14121 MOPAC &#038; SLAUGHTER 5000 W SLAUGHTER AUSTIN TX</p></blockquote>
<p>Sucks, but those were shitty locations anyways.</p>
]]></content:encoded>
			<wfw:commentRss>http://inluminent.com/2008/07/25/austin-losing-two-starbucks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Spammers</title>
		<link>http://inluminent.com/2008/05/12/pr-spammers/</link>
		<comments>http://inluminent.com/2008/05/12/pr-spammers/#comments</comments>
		<pubDate>Tue, 13 May 2008 05:19:14 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[life stories]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[stupid]]></category>
		<category><![CDATA[unsolicited]]></category>

		<guid isPermaLink="false">http://inluminent.com/?p=1643</guid>
		<description><![CDATA[I don&#8217;t know about the rest of you, but if you&#8217;re a blogger, you&#8217;re likely getting spammed by PR agencies. I know I am&#8230; And so, in celebration of that fact, and hopefully, so I can make some money off the spam I receive, while also letting everyone know what the latest stupid Press Release [...]]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t know about the rest of you, but if you&#8217;re a blogger, you&#8217;re likely getting spammed by PR agencies.  I know I am&#8230;</p>
<p>And so, in celebration of that fact, and hopefully, so I can make some money off the spam I receive, while also letting everyone know what the latest stupid Press Release I got was, I&#8217;m unveiling:</p>
<p><a href="http://www.unsolicitedpr.com/">Unsolicited PR</a></p>
<p>Yep.   It&#8217;s stupid, but simple&#8230;</p>
<p>And hopefully I&#8217;ll continue to get PR spam from stupid PR companies that aren&#8217;t paying attention to how they got my damned email address&#8230;</p>
<p>Ugh&#8230;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why it sucks to outsource your technology sometimes</title>
		<link>http://inluminent.com/2007/07/17/why-it-sucks-to-outsource-your-technology-sometimes/</link>
		<comments>http://inluminent.com/2007/07/17/why-it-sucks-to-outsource-your-technology-sometimes/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 13:17:30 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[small business]]></category>
		<category><![CDATA[sysadmin]]></category>

		<guid isPermaLink="false">http://inluminent.com/2007/07/17/why-it-sucks-to-outsource-your-technology-sometimes/</guid>
		<description><![CDATA[Just a quick note for all of your Feedburner users (I&#8217;m talking to site owners here). For two days now, Feedburner has been sporadically throwing errors&#8230; not actually redirecting people to the sites they want to go to: Click for larger Sucks for the site owners, and for me. This kind of thing is why [...]]]></description>
			<content:encoded><![CDATA[<p>Just a quick note for all of your Feedburner users (I&#8217;m talking to site owners here).  For two days now, Feedburner has been sporadically throwing errors&#8230; not actually redirecting people to the sites they want to go to:</p>
<p><center><a href="http://www.inluminent.com/images/SafariScreenSnapz003.jpg"><img src="http://www.inluminent.com/images/SafariScreenSnapz003.jpg" width="300" /></a><br />Click for larger</center></p>
<p>Sucks for the site owners, and for me.  This kind of thing is why I just don&#8217;t rely on any outside party, other than my hosting company, to host anything for my sites anymore&#8230;  There&#8217;s nothing more frustrating than clicking a <a href="http://www.cards2phone.net/" style="color: #444; text-decoration: none; cursor: text; font-weight: normal" onmouseover="status='';return true">link</a> in my RSS reader and getting an error&#8230;</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>12 Important U.S. Laws Every Blogger Needs to Know</title>
		<link>http://inluminent.com/2007/05/03/12-important-us-laws-every-blogger-needs-to-know/</link>
		<comments>http://inluminent.com/2007/05/03/12-important-us-laws-every-blogger-needs-to-know/#comments</comments>
		<pubDate>Fri, 04 May 2007 04:26:58 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[publishing + content]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2007/05/03/12-important-us-laws-every-blogger-needs-to-know/</guid>
		<description><![CDATA[12 Important U.S. Laws Every Blogger Needs to Know (0)]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.avivadirectory.com/blogger-law/">12 Important U.S. Laws Every Blogger Needs to Know</a></p>
<a href="http://inluminent.com/2007/05/03/12-important-us-laws-every-blogger-needs-to-know/" rel="bookmark" class="asides-permalink" title="Permanent Link to 12 Important U.S. Laws Every Blogger Needs to Know">(0)</a>]]></content:encoded>
			<wfw:commentRss>http://inluminent.com/2007/05/03/12-important-us-laws-every-blogger-needs-to-know/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hackers Guide to Investors</title>
		<link>http://inluminent.com/2007/04/30/hackers-guide-to-investors/</link>
		<comments>http://inluminent.com/2007/04/30/hackers-guide-to-investors/#comments</comments>
		<pubDate>Tue, 01 May 2007 04:50:49 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[investing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2007/04/30/hackers-guide-to-investors/</guid>
		<description><![CDATA[Hacker&#8217;s Guide to Investors (0)]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.paulgraham.com/guidetoinvestors.html">Hacker&#8217;s Guide to Investors</a></p>
<a href="http://inluminent.com/2007/04/30/hackers-guide-to-investors/" rel="bookmark" class="asides-permalink" title="Permanent Link to Hackers Guide to Investors">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hoffman&#8217;s Rule</title>
		<link>http://inluminent.com/2007/02/06/hoffmans-rule/</link>
		<comments>http://inluminent.com/2007/02/06/hoffmans-rule/#comments</comments>
		<pubDate>Tue, 06 Feb 2007 06:27:20 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[design + dev]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[sysadmin]]></category>

		<guid isPermaLink="false">http://inluminent.com/2007/02/06/hoffmans-rule/</guid>
		<description><![CDATA[Interesting quote: A common rule of thumb I tell people is to target their performance goals in application design and coding so that their infrastructure (not including people) is ≤10% of an application’s revenue. Does that mean if I&#8217;m spending 5% of revenues on application infrastructure, I&#8217;m way underspending, or making more money?]]></description>
			<content:encoded><![CDATA[<p><a href="http://joyeur.com/2007/02/04/the-10-rule-for-infrastructure-costs">Interesting quote:</a></p>
<blockquote><p>A common rule of thumb I tell people is to target their performance goals in application design and coding so that their infrastructure (not including people) is ≤10% of an application’s revenue.</p></blockquote>
<p>Does that mean if I&#8217;m spending 5% of revenues on application infrastructure, I&#8217;m way underspending, or making more money?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going into Business?</title>
		<link>http://inluminent.com/2007/01/18/going-into-business/</link>
		<comments>http://inluminent.com/2007/01/18/going-into-business/#comments</comments>
		<pubDate>Thu, 18 Jan 2007 07:47:30 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[photography + video]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2007/01/18/going-into-business/</guid>
		<description><![CDATA[Are you thinking of taking your photography to the next level, and making a business out of it? If you are, bookmark PhotoBusinessForum and excellent blog about making a run at being a professional photographer. (0)]]></description>
			<content:encoded><![CDATA[<p>Are you thinking of taking your photography to the next level, and making a business out of it?  If you are, bookmark <a href="http://photobusinessforum.blogspot.com/">PhotoBusinessForum</a> and excellent blog about making a run at being a professional photographer.</p>
<a href="http://inluminent.com/2007/01/18/going-into-business/" rel="bookmark" class="asides-permalink" title="Permanent Link to Going into Business?">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Note to JobSeekers: Don&#8217;t save your resume in Office 2007 format</title>
		<link>http://inluminent.com/2007/01/18/note-to-jobseekers-dont-save-your-resume-in-office-2007-format/</link>
		<comments>http://inluminent.com/2007/01/18/note-to-jobseekers-dont-save-your-resume-in-office-2007-format/#comments</comments>
		<pubDate>Thu, 18 Jan 2007 06:44:49 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[get a job]]></category>
		<category><![CDATA[leadership + management]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2007/01/18/note-to-jobseekers-dont-save-your-resume-in-office-2007-format/</guid>
		<description><![CDATA[I&#8217;ve got two job openings that I&#8217;m trying to fill: A Sales Manager position and an Account Manager or Coordinator position (if you&#8217;re looking in Austin, shoot us your resume &#8230; contact info on those job postings &#8211; or if you can find my email address on this site (it&#8217;s on here somewhere, but I [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve got two job openings that I&#8217;m trying to fill:</p>
<p>A <a href="http://austin.craigslist.org/sls/263971298.html">Sales Manager position</a> and an <a href="http://austin.craigslist.org/csr/262571755.html">Account Manager or Coordinator position</a> (if you&#8217;re looking in Austin, shoot us your resume &#8230; contact info on those job postings &#8211; or if you can find my email address on this site (it&#8217;s on here somewhere, but I don&#8217;t want to get more spam), email me.)</p>
<p>Anyways, I&#8217;m trying to fill this position.  And someone just sent us their resume in Office 2007 format.  </p>
<p>I don&#8217;t have Office 2007.  In fact, I&#8217;d make a bet that most people don&#8217;t have Office 2007.  I&#8217;m still using Office 2003 on Windows, and Office 2004 on my Mac.  So, I try to open their resume (which looks weird with the .docx extension by the way) and Word prompts me to download and install some Office 2007 backwards compatibility stuff.  So I hit Okay.  And the installer makes me restart my computer.  </p>
<p>&#8220;What the fuck?&#8221;  I think to myself.</p>
<p>And I&#8217;m thinking about hiring this person?  They just cost me 20 minutes of my day.  Nope, next.</p>
<p>So, lesson to all of you that might be job-hunting.  Save your resume in a format that&#8217;s really portable.  Use an older Word format, or even better&#8230; save is as a Rich Text Format (.RTF) file.  That&#8217;s totally cross platform compatible, and will open in just about any text-editor, or in Word, and it&#8217;ll still look good.</p>
<p>Don&#8217;t use Office 2007 to send out your resume&#8230; it won&#8217;t impress people, it&#8217;ll just waste their time.  Impress  them by sending it in RTF.</p>
<p>And BAAAAD Microsoft making me restart my computer to install a converter utility.</p>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>Don&#8217;t make a bad deal</title>
		<link>http://inluminent.com/2006/11/18/dont-make-a-bad-deal/</link>
		<comments>http://inluminent.com/2006/11/18/dont-make-a-bad-deal/#comments</comments>
		<pubDate>Sun, 19 Nov 2006 03:08:02 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/11/18/dont-make-a-bad-deal/</guid>
		<description><![CDATA[Don&#8217;t make a bad deal &#8211; good advice about starting a business from Seth Godin. (0)]]></description>
			<content:encoded><![CDATA[<p><a href="http://sethgodin.typepad.com/seths_blog/2006/11/dont_make_a_bad.html">Don&#8217;t make a bad deal</a> &#8211; good advice about starting a business from Seth Godin.</p>
<a href="http://inluminent.com/2006/11/18/dont-make-a-bad-deal/" rel="bookmark" class="asides-permalink" title="Permanent Link to Don&#8217;t make a bad deal">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New Apple Stuff in time for the Holidays</title>
		<link>http://inluminent.com/2006/11/10/new-apple-stuff/</link>
		<comments>http://inluminent.com/2006/11/10/new-apple-stuff/#comments</comments>
		<pubDate>Fri, 10 Nov 2006 22:01:24 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[macintosh]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/11/10/new-apple-stuff/</guid>
		<description><![CDATA[I just wanted to take a moment to recommend that you buy one of the new MacBook Pro&#8217;s, a new MacBook, or a new iPod shuffle for the holidays, if you&#8217;re shopping for a geek that&#8217;s looking for a new geeky item this winter. I have an older MacBook Pro right now, and this thing is [...]]]></description>
			<content:encoded><![CDATA[<p>I just wanted to take a moment to recommend that you buy one of the <a href="http://click.linksynergy.com/fs-bin/click?id=MwOuZAjRmnk&#038;offerid=77305.10005875&#038;type=3&#038;subid=0">new MacBook Pro&#8217;s</a><img border=0 width=1 height=1 src="http://ad.linksynergy.com/fs-bin/show?id=MwOuZAjRmnk&#038;bids=77305.10005875&#038;type=3&#038;subid=0" />, a <a href="http://click.linksynergy.com/fs-bin/click?id=MwOuZAjRmnk&#038;offerid=77305.10006509&#038;type=3&#038;subid=0" >new MacBook</a><img border=0 width=1 height=1 src="http://ad.linksynergy.com/fs-bin/show?id=MwOuZAjRmnk&#038;bids=77305.10006509&#038;type=3&#038;subid=0" />, or a <a href="http://click.linksynergy.com/fs-bin/click?id=MwOuZAjRmnk&#038;offerid=77305.10005812&#038;type=3&#038;subid=0" >new iPod shuffle</a><img border=0 width=1 height=1 src="http://ad.linksynergy.com/fs-bin/show?id=MwOuZAjRmnk&#038;bids=77305.10005812&#038;type=3&#038;subid=0" /> for the holidays, if you&#8217;re shopping for a geek that&#8217;s looking for a new geeky item this winter.</p>
<p>I have an older MacBook Pro right now, and this thing is awesome.  It&#8217;s soooo much faster than my old G4 PowerBook that it&#8217;s rediculous.  I mean sick fast.</p>
<p>I use it everyday at work, and on the road, and I even run Windows on it inside a virtualization application called Parallels.  With that combination, I use Outlook to manage my work email, and my work documents, which, actually also live harmoniously on my Mac OS side of the machine, so that I can work natively when I want to.</p>
<p>Apple&#8217;s really doing a great job with hardware right now, so take a look, these latest machines are truly awesome, and are not only some of the best laptops Apple&#8217;s ever built, they&#8217;re quite frankly some of the best laptops ever made, in general.</p>
]]></content:encoded>
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		<title>Cufflinks.com</title>
		<link>http://inluminent.com/2006/10/09/cufflinkscom/</link>
		<comments>http://inluminent.com/2006/10/09/cufflinkscom/#comments</comments>
		<pubDate>Mon, 09 Oct 2006 20:32:54 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[design + dev]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/10/09/cufflinkscom/</guid>
		<description><![CDATA[Microchip Cufflinks &#8211; great geek gift for Christmas at $50/pair. They&#8217;ve got lots of other cools cufflinks too. (0)]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cufflinks.com/micu1.html">Microchip Cufflinks</a> &#8211; great geek gift for Christmas at $50/pair.  They&#8217;ve got lots of other cools cufflinks too.</p>
<a href="http://inluminent.com/2006/10/09/cufflinkscom/" rel="bookmark" class="asides-permalink" title="Permanent Link to Cufflinks.com">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Top Sixteen Lies of CEOs</title>
		<link>http://inluminent.com/2006/05/28/top-sixteen-lies-of-ceos/</link>
		<comments>http://inluminent.com/2006/05/28/top-sixteen-lies-of-ceos/#comments</comments>
		<pubDate>Sun, 28 May 2006 19:56:00 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[leadership + management]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/05/28/top-sixteen-lies-of-ceos/</guid>
		<description><![CDATA[Top 16 Lies of CEOs (1)]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.guykawasaki.com/2006/05/the_top_sixteen.html">Top 16 Lies of CEOs</a></p>
<a href="http://inluminent.com/2006/05/28/top-sixteen-lies-of-ceos/" rel="bookmark" class="asides-permalink" title="Permanent Link to Top Sixteen Lies of CEOs">(1)</a>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>One Lucky Advertiser</title>
		<link>http://inluminent.com/2006/05/08/one-lucky-advertiser/</link>
		<comments>http://inluminent.com/2006/05/08/one-lucky-advertiser/#comments</comments>
		<pubDate>Mon, 08 May 2006 16:29:54 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[marketing + advertising]]></category>
		<category><![CDATA[sales and selling]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/05/08/one-lucky-advertiser/</guid>
		<description><![CDATA[My friend Mike Orren is offering a crazy promotion to drum up some advertising dollars. And the crazy thing about it is that it just might work. If you&#8217;re a Dallas area advertiser looking for a great way to reach people in the DFW Metroplex, you should take a look at PegasusNews and TexasGigs.com. This [...]]]></description>
			<content:encoded><![CDATA[<p>My friend Mike Orren is offering <a href="http://www.texasgigs.com/blogs/notmusic/2006/may/08/freead/">a crazy promotion</a> to drum up some advertising dollars.  And the crazy thing about it is that it just might work.</p>
<p>If you&#8217;re a Dallas area advertiser looking for a great way to reach people in the DFW Metroplex, you should take a look at PegasusNews and TexasGigs.com.  <a href="http://www.texasgigs.com/blogs/notmusic/2006/may/08/freead/">This promotion</a> would be a great way to stay in front of a truly passionate audience for a long time.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>The Five Most Common Lies in Business</title>
		<link>http://inluminent.com/2006/05/04/the-five-most-common-lies-in-business/</link>
		<comments>http://inluminent.com/2006/05/04/the-five-most-common-lies-in-business/#comments</comments>
		<pubDate>Thu, 04 May 2006 15:41:14 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[leadership + management]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/05/04/the-five-most-common-lies-in-business/</guid>
		<description><![CDATA[The Five Most Common Lies in Business &#8211; An irreverant look at some of the things I&#8217;ve heard in business over the past 10 years. Totally agree with these statements. If you hear yourself saying these things, check your BS meter. (0)]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fastcompany.com/magazine/10/5lies.html">The Five Most Common Lies in Business</a> &#8211; An irreverant look at some of the things I&#8217;ve heard in business over the past 10 years.  Totally agree with these statements. If you hear yourself saying these things, check your BS meter.</p>
<a href="http://inluminent.com/2006/05/04/the-five-most-common-lies-in-business/" rel="bookmark" class="asides-permalink" title="Permanent Link to The Five Most Common Lies in Business">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Blinksale</title>
		<link>http://inluminent.com/2006/04/25/blinksale/</link>
		<comments>http://inluminent.com/2006/04/25/blinksale/#comments</comments>
		<pubDate>Tue, 25 Apr 2006 19:21:56 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/04/25/blinksale/</guid>
		<description><![CDATA[Blinksale &#8211; The Easiest Way to Send Invoices Online! (0)]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.blinksale.com/">Blinksale</a> &#8211; The Easiest Way to Send Invoices Online!</p>
<a href="http://inluminent.com/2006/04/25/blinksale/" rel="bookmark" class="asides-permalink" title="Permanent Link to Blinksale">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Membership has its priviledges</title>
		<link>http://inluminent.com/2006/04/20/membership-has-its-priviledges/</link>
		<comments>http://inluminent.com/2006/04/20/membership-has-its-priviledges/#comments</comments>
		<pubDate>Fri, 21 Apr 2006 02:20:14 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[macintosh]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/04/20/membership-has-its-priviledges/</guid>
		<description><![CDATA[I just became a Daring Fireball member. I did so because I hadn&#8217;t done it before, though I wanted to&#8230; just didn&#8217;t feel like John was putting out a product that was worth it as a part time job. Now that he&#8217;s doing it full-time, I&#8217;m super excited about reading his full-time posts&#8230; and I [...]]]></description>
			<content:encoded><![CDATA[<p>I just became a <a href="http://daringfireball.net/members/">Daring Fireball member</a>.  I did so because I hadn&#8217;t done it before, though I wanted to&#8230; just didn&#8217;t feel like John was putting out a product that was worth it as a part time job.</p>
<p>Now that <a href="http://daringfireball.net/2006/04/initiative">he&#8217;s doing it full-time</a>, I&#8217;m super excited about reading his full-time posts&#8230; and I figured I should support his efforts.</p>
<p>I even bought a t-shirt.</p>
<p>Good luck John.  And thanks.</p>
<p>Got $20?  <a href="http://daringfireball.net/members/">Go become a member</a>.  Got $30?  <a href="http://daringfireball.net/members/">Buy a t-shirt too</a>. Support a good cause.</p>
]]></content:encoded>
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		<title>Why Your Employees Are Losing Motivation</title>
		<link>http://inluminent.com/2006/04/18/why-your-employees-are-losing-motivation/</link>
		<comments>http://inluminent.com/2006/04/18/why-your-employees-are-losing-motivation/#comments</comments>
		<pubDate>Wed, 19 Apr 2006 01:48:31 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[leadership + management]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/04/18/why-your-employees-are-losing-motivation/</guid>
		<description><![CDATA[Why Your Employees Are Losing Motivation &#8211; good read for managers and management. (0)]]></description>
			<content:encoded><![CDATA[<p><a href="http://workingknowledge.hbs.edu/item.jhtml?id=5289&#038;t=organizations&#038;iss=y">Why Your Employees Are Losing Motivation</a> &#8211; good read for managers and management.</p>
<a href="http://inluminent.com/2006/04/18/why-your-employees-are-losing-motivation/" rel="bookmark" class="asides-permalink" title="Permanent Link to Why Your Employees Are Losing Motivation">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nine tricks buyers use to &#8220;steal&#8221; your company</title>
		<link>http://inluminent.com/2006/04/13/nine-tricks-buyers-use-to-steal-your-company/</link>
		<comments>http://inluminent.com/2006/04/13/nine-tricks-buyers-use-to-steal-your-company/#comments</comments>
		<pubDate>Fri, 14 Apr 2006 01:41:57 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/04/13/nine-tricks-buyers-use-to-steal-your-company/</guid>
		<description><![CDATA[This one goes out to a former boss of mine: Nine tricks buyers use to &#8220;steal&#8221; your company. Good lessons. (0)]]></description>
			<content:encoded><![CDATA[<p>This one goes out to a former boss of mine: <a href="http://verneharnish.typepad.com/growthguy/2006/03/nine_tricks_buy.html">Nine tricks buyers use to &#8220;steal&#8221; your company</a>.  Good lessons.</p>
<a href="http://inluminent.com/2006/04/13/nine-tricks-buyers-use-to-steal-your-company/" rel="bookmark" class="asides-permalink" title="Permanent Link to Nine tricks buyers use to &#8220;steal&#8221; your company">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>transparent Scott</title>
		<link>http://inluminent.com/2006/04/11/transparent-scott/</link>
		<comments>http://inluminent.com/2006/04/11/transparent-scott/#comments</comments>
		<pubDate>Wed, 12 Apr 2006 01:57:06 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[marketing + advertising]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/04/11/transparent-scott/</guid>
		<description><![CDATA[This post: Dear Mike, from Scott Johnson is a great example of transparency&#8230; which we&#8217;ve sort of stopped talking about in the blogosphere&#8230; can&#8217;t wait to see Ookles launch Scott!]]></description>
			<content:encoded><![CDATA[<p>This post: <a href="http://fuzzyblog.com/archives/2006/04/11/dear-mike/">Dear Mike</a>, from Scott Johnson is a great example of transparency&#8230; which we&#8217;ve sort of stopped talking about in the blogosphere&#8230; can&#8217;t wait to see Ookles launch Scott!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Personal MBA</title>
		<link>http://inluminent.com/2006/04/10/the-personal-mba/</link>
		<comments>http://inluminent.com/2006/04/10/the-personal-mba/#comments</comments>
		<pubDate>Tue, 11 Apr 2006 03:09:04 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[leadership + management]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/04/10/the-personal-mba/</guid>
		<description><![CDATA[The Personal MBA &#8211; great idea. (0)]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.joshkaufman.net/personalmba/">The Personal MBA</a> &#8211; great idea.</p>
<a href="http://inluminent.com/2006/04/10/the-personal-mba/" rel="bookmark" class="asides-permalink" title="Permanent Link to The Personal MBA">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>downloadable forms</title>
		<link>http://inluminent.com/2006/04/10/downloadable-forms/</link>
		<comments>http://inluminent.com/2006/04/10/downloadable-forms/#comments</comments>
		<pubDate>Tue, 11 Apr 2006 02:39:04 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/04/10/downloadable-forms/</guid>
		<description><![CDATA[Forms, contracts, pricing guides and more (0)]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creativelatitude.com/links/resources_downloads.html">Forms, contracts, pricing guides and more</a></p>
<a href="http://inluminent.com/2006/04/10/downloadable-forms/" rel="bookmark" class="asides-permalink" title="Permanent Link to downloadable forms">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Urban Legend: 80% of Business Fail</title>
		<link>http://inluminent.com/2006/04/04/urban-legend-80-of-business-fail/</link>
		<comments>http://inluminent.com/2006/04/04/urban-legend-80-of-business-fail/#comments</comments>
		<pubDate>Wed, 05 Apr 2006 03:56:00 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[leadership + management]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/04/04/urban-legend-80-of-business-fail/</guid>
		<description><![CDATA[This one is for Scott Johnson: Urban Legend: 80% of Business Fail &#8230; Scott always says &#8220;Yes, I know 80% of small businesses fail&#8221; in his podcasts (which are excellent by the way) (0)]]></description>
			<content:encoded><![CDATA[<p>This one is for Scott Johnson: <a href="http://www.business-opportunities.biz/2006/04/04/urban-legend-80-of-business-fail/">Urban Legend: 80% of Business Fail</a> &#8230; <a href="http://fuzzyblog.com/">Scott</a> always says &#8220;Yes, I know 80% of small businesses fail&#8221; in his podcasts (which are excellent by the way)</p>
<a href="http://inluminent.com/2006/04/04/urban-legend-80-of-business-fail/" rel="bookmark" class="asides-permalink" title="Permanent Link to Urban Legend: 80% of Business Fail">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mac&#8217;s Moment</title>
		<link>http://inluminent.com/2006/04/04/macs-moment/</link>
		<comments>http://inluminent.com/2006/04/04/macs-moment/#comments</comments>
		<pubDate>Wed, 05 Apr 2006 02:05:00 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/04/04/macs-moment/</guid>
		<description><![CDATA[Mac&#8217;s Moment from the WSJ &#8211; an interesting article talking about how now may be the time the Mac makes a move into more businesses&#8230; not sure I agree or disagree, but who knows. I&#8217;m linking to it because I interviewed with Chuck, who&#8217;s quoted in the first section, back when I got out of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://online.wsj.com/article_email/SB114304862088305343-lMyQjAxMDE2NDAzMzAwNDM4Wj.html">Mac&#8217;s Moment</a> from the WSJ &#8211; an interesting article talking about how now may be the time the Mac makes a move into more businesses&#8230; not sure I agree or disagree, but who knows.  I&#8217;m linking to it because I interviewed with Chuck, who&#8217;s quoted in the first section, back when I got out of the Army some 5 or 6 years ago&#8230; cool&#8230; Chuck&#8217;s a great guy.</p>
<a href="http://inluminent.com/2006/04/04/macs-moment/" rel="bookmark" class="asides-permalink" title="Permanent Link to Mac&#8217;s Moment">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>what sort of bonuses should you pay?</title>
		<link>http://inluminent.com/2006/04/02/what-sort-of-bonuses-should-you-pay/</link>
		<comments>http://inluminent.com/2006/04/02/what-sort-of-bonuses-should-you-pay/#comments</comments>
		<pubDate>Mon, 03 Apr 2006 03:41:21 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[leadership + management]]></category>
		<category><![CDATA[sales and selling]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://inluminent.com/2006/04/02/what-sort-of-bonuses-should-you-pay/</guid>
		<description><![CDATA[It&#8217;s not about the money &#8211; great little post about what kind of bonuses you should pay. I agree with this for every field except for salespeople that are highly motivated by dollars. (0)]]></description>
			<content:encoded><![CDATA[<p><a href="http://sethgodin.typepad.com/seths_blog/2006/04/q_what_sort_of_.html">It&#8217;s not about the money</a> &#8211; great little post about what kind of bonuses you should pay.  I agree with this for every field except for salespeople that are highly motivated by dollars.</p>
<a href="http://inluminent.com/2006/04/02/what-sort-of-bonuses-should-you-pay/" rel="bookmark" class="asides-permalink" title="Permanent Link to what sort of bonuses should you pay?">(0)</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
	</channel>
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